Mars International announces the appointment of cricketer M.S. Dhoni as the new brand ambassador for its chocolate brand Snickers
2 min read6 Mar 2018Brands across food and beverage categories are innovating and localizing not just their campaigns but their packaging as well, making them suitable for social media shares and appealing to young consumers
3 min read12 Feb 2018Andrew Leakey of Mars says M&M's will initially be available in chocolate and peanut variants, and will be priced at Rs80 for a 45-gram pouch and Rs150 for a 100-gram pouch
2 min read3 Aug 2017Made by advertising agency Ogilvy & Mather, the humorous television spot on Cadbury Fuse features a young yoga instructor taking a class comprising executives
3 min read6 Dec 2016Cadbury Fuse, a fusion of peanuts, caramel and chocolate cream, is priced at Rs20 for a 25-gram bar and Rs35 for a 45-gram bar, while Mars Snickers costs around Rs35 for a 50- gram bar
2 min read28 Sep 2016The voluntary recall affects products produced early this year in the Netherlands
1 min read23 Feb 2016The firm, which has been importing its chocolate brands ?Snickers? and ?Galaxy? till now, will manufacture these two brands at its Pune plant
1 min read11 Mar 2015Firm will look at localizing supply of peanuts, sugar, milk and packaging materials, seeking to grow its market share in the `5,800 cr chocolate market
3 min read12 Feb 2015Mars International India, the local unit of the American food company that owns the Snickers, Mars and Twix brands, says it will introduce the Galaxy chocolate brand in India
7 Nov 2013This is the second product launch in India by Mars that is seeking to grow its product portfolio in India
1 min read7 Nov 2013The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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