Snickers News

Industry

Mars’ chocolate brand Snickers appoints M.S. Dhoni as brand ambassador

Mars International announces the appointment of cricketer M.S. Dhoni as the new brand ambassador for its chocolate brand Snickers

2 min read6 Mar 2018
Industry

Brands create localised packaging to woo young consumers

Brands across food and beverage categories are innovating and localizing not just their campaigns but their packaging as well, making them suitable for social media shares and appealing to young consumers

3 min read12 Feb 2018
Companies

Mars brings M&M’s candies to India

Andrew Leakey of Mars says M&M's will initially be available in chocolate and peanut variants, and will be priced at Rs80 for a 45-gram pouch and Rs150 for a 100-gram pouch

2 min read3 Aug 2017
Industry

Cadbury rolls out ad campaign for its premium chocolate brand Fuse

Made by advertising agency Ogilvy & Mather, the humorous television spot on Cadbury Fuse features a young yoga instructor taking a class comprising executives

3 min read6 Dec 2016
Companies

Cadbury’s Fuse launched to take on Mars Snickers

Cadbury Fuse, a fusion of peanuts, caramel and chocolate cream, is priced at Rs20 for a 25-gram bar and Rs35 for a 45-gram bar, while Mars Snickers costs around Rs35 for a 50- gram bar

2 min read28 Sep 2016
Companies

Mars recalls candy bars, Snickers in 55 countries after plastic find

The voluntary recall affects products produced early this year in the Netherlands

1 min read23 Feb 2016
Companies

Mars to invest Rs1,005 crore to set up first plant in India

The firm, which has been importing its chocolate brands ?Snickers? and ?Galaxy? till now, will manufacture these two brands at its Pune plant

1 min read11 Mar 2015
Companies

Mars to invest $100m in Pune manufacturing unit

Firm will look at localizing supply of peanuts, sugar, milk and packaging materials, seeking to grow its market share in the `5,800 cr chocolate market

3 min read12 Feb 2015
Videos

A new Galaxy for Mars

Mars International India, the local unit of the American food company that owns the Snickers, Mars and Twix brands, says it will introduce the Galaxy chocolate brand in India

7 Nov 2013
Industry

Mars to introduce the Galaxy chocolate brand in India

This is the second product launch in India by Mars that is seeking to grow its product portfolio in India

1 min read7 Nov 2013
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