Behavioural Science News

Technology

How behavioural science can help expand business

When you design for a customer who wants to buy new things, you need to find ways to work the way that the human brain worksYou can incentivize by money, but you will eventually “run into a problem” when you pull that money away

2 min read3 Apr 2019
Opinion

Opinion | A game theory take on sexual harassment

Game theory and behavioural science can provide nuance to the wider discussion on #MeToo and gender roles

4 min read19 Oct 2018
Opinion

It’s tough to deal with losses, but you must

Losing money on an investment is like smelling rotten food. We try to move away from it, wipe it off our memory and want to wash our hands off it

4 min read12 Feb 2018
Opinion

Ills of too much transparency

In as much as we gain as we improve the transparency of decisions in organizations and society, we should be cognizant of the losses the pursuit for transparency entails.

4 min read18 Jan 2018
Opinion

Google’s work against bias is not over

Google's leadership had a strong case for taking bold and loud actions. But its response should not stop there

3 min read14 Aug 2017
Politics

Should governments be nudging citizens to change behaviour?

Nudging citizens to change behaviour can often be a cost-effective policy tool

3 min read22 Jul 2017
Opinion

The missing years in policymaking

Taking advantage of the malleability of the adolescent brain could be one of the most important policy decisions of any government

4 min read25 May 2017
Opinion

When businesses learn how consumers think

Egregious forms of manipulation, exploiting people's behavioural biases to their detriment, are equivalent to lying and deception

4 min read2 May 2017
Opinion

Manage the source to manage the destination

If we can orchestrate the perception of where the money comes from, we can better manage where the money will go to

4 min read27 Apr 2017
Opinion

Hypnotherapy for business performance

Hypnotherapy is not to find out why a person behaves the way he/she does, but rather what keeps them stuck in that situation

4 min read15 Apr 2017
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