Consumer Behaviour News

Opinion

Opinion | Keeping up with the consumer of the future

One challenge firms face today is that consumers are moving ahead of marketers

3 min read31 Jul 2019
Opinion

The psychology of waiting for a parcel

When we purchase a product online, our mind experiences a sense of virtual ownership, and the endowment effect kicks in

4 min read9 May 2018
Companies

Yatra, Cleartrip use machine learning and bots to boost growth prospects

Analysts say that travel sites, including Yatra and Cleartrip, are increasingly using machine learning (ML) models to predict customer behaviour. User data is also being used for product development

5 min read19 Apr 2018
Industry

Consumer priorities changing thanks to growing disposable income, technology

As consumers spend more time on the internet, they have got to know what the global trends are and become a lot more discerning

4 min read9 Jan 2018
Opinion

How perceptions of fairness affect prices

While consumers are willing to concede a firm's quest for profit, any action that deliberately exploits consumer's dependence is likely to be considered offensive

4 min read2 Jan 2018
Opinion

Shaping consumer behaviour at school level

If we can get students, as budding consumers, to take the responsibility of keeping our schools clean, our homes and our roads can be next and then the whole nation

4 min read26 Dec 2017
Opinion

When buying shapes the narrative

Our purchases whether intentional or impulsive say something about us

4 min read12 Oct 2017
News

Book extract | The Curious Marketer: Expeditions In Branding And Consumer Behaviour

Harish Bhat says curiosity can lead to new ideas, provide clarity in many situations that can quickly lead to new and purposeful marketing actions

4 min read11 Jun 2017
Opinion

Indian men no longer cut from the same cloth

Men's fashion today is all mixed uppairing track pants with a jacket, for instance, part formal, part sporty

2 min read26 May 2017
Opinion

Rural consumers are not urban’s poorer cousins

Rural consumer is more empowered than you thought and has more money than you thought

4 min read18 May 2017
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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