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ZUDIO: How This Company Is KILLING Tata's Westside *SECRETS* | Mint Explains | Mint

Step into the world of fashion rivalry and strategy with our captivating video on Zudio, Tata's budget-friendly brand that's taking on its own sibling, Westside! Discover the secrets behind Zudio's rise to prominence in the Indian fashion landscape, challenging the norm and reshaping business strategies. From its origins in Mumbai's bustling streets in 1998, Westside quickly became a favorite for fashion enthusiasts nationwide with its contemporary designs. But wait, there's a twist! Zudio, Tata's very own creation, is shaking things up by competing directly with Westside. Discover the intriguing strategy that sets Zudio apart, from value-focused pricing and low marketing costs to inventory mastery and franchise expansion. Explore about zudio, zudio case study, why is zudio cheap, why zudio prices are so low, zudio franchise, tata casestudy, trent limited Zudio, Westside, Tata Group, Fashion retail, Business strategy, why is zudio so cheap and discover how Tata's diversification strategy, market share ambitions, and resource utilization are shaping the fashion retail landscape. Witness the parallels between Zudio's competition with Westside and the friendly rivalry between Tata Motors and Jaguar Land Rover in the automobile sector. Join us for an enthralling exploration of Tata's business strategy in the fashion industry! Don't miss out – hit Mint’s subscribe button for more engaging insights into fashion, business, and innovation.

21 Aug 2023
Lounge

Can Indian fashion ace the sustainability challenge?

A recent report points out 40% of Indian consumers buy only from eco-friendly platforms but sustainability remains a hazy concept for many

5 min read3 Apr 2020
Mint-lounge

A waltz for a night

Indian designers update their take on haute couture for this year's Le Bal des Dbutantes

5 min read23 Nov 2018
Mint-lounge

‘The Other is us,’ say Abraham & Thakore

The collection, 'Cocktails And Samosas', marked the Lakm Fashion Week debut for the 25-year-old design label Abraham & Thakore

4 min read1 Sep 2018
Mint-lounge

Decoding the phenomenon that’s handloom sarees, and Raw Mango

Mint Lounge meets fashion designer Sanjay Garg, whose decade-long journey in the Indian fashion industry is also the story of a renewed love for Indian handlooms

13 min read16 Jun 2018
Mint-lounge

The quiet revolutionaries of Indian fashion: Abraham & Thakore

Fashion designers David Abraham and Rakesh Thakore clock a quarter century in the business. Lounge tracks their journey, and how it engages with the story of fashion in India

16 min read9 Dec 2017
Mint-lounge

Indian fashion makes a mark in new

Contemporary local designers break into the American market with global sensibilities

5 min read2 Dec 2016
Industry

Luxury lighting and high fashion—switching on a collaboration

Fashion designer Ashish N. Soni marks his foray into conceptual and space design with a specially designed lighting installation

3 min read6 May 2016
Opinion

Handloom is not a ‘trend’

There is something deeply imbalanced about the handloom fuss that currently rages as ‘top trend’ in Indian design, fashion and crafts

3 min read22 Apr 2016
Mint-lounge

Why Indian fashion needs Virat Kohli

Indian menswear is in desperate need of an audacious endorser, and he, with his coolness and discipline, could be the man

4 min read15 Apr 2016
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