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28 Nov 2022WPP is restructuring after clients complained that with 130,000 people in 112 countries it had become too difficult to do business with
1 min read27 Nov 2018New agency will offer brand consultancy, communication and content services
2 min read18 Sep 2018After CEO Martin Sorrell's resignation, investment banks are pitching for asset sales or a dramatic dissolution of WPP Plc
2 min read17 Apr 2018PepsiCo's sports drink Gatorade's digital campaign for Teacher's Day, 'I hate my teacher', shows Pullela Gopichand training P.V. Sindhu till she gives her best performance and bags a medal
3 min read6 Sep 2017Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country's economy as well as society has undergone. Here's a list of 70 popular ads that stood the test of time
15 min read21 Aug 2017In 30 years since Sir Martin Sorrell's hostile takeover of JWT, the advertising world has become much leaner, meaner and machine-like
9 min read29 Jun 2017Advertising agencies are working towards women-friendly policies and initiatives to ensure gender balance as well as women representation in leadership roles
3 min read7 Mar 2017J. Walter Thompson's chief creative officer Matt Eastwood on the importance of advertising awards, relationships with brands and strategies to stand out in a clutter
5 min read13 Feb 2017Mohanty has spent 18 years in the advertising and design industry with an understanding across verticals, including mainstream, digital and shopper marketing
1 min read9 Jan 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared