Myntra News

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Myntra launches ChatGPT-powered search feature for enhanced product discovery | Mint Primer | Mint

Discover how myfashiongpt allows customers to effortlessly explore curated looks on the Myntra app by simply typing keywords like Airport Looks. Through natural language processing, the system showcases a wide range of apparel, footwear, bags, and sunglasses to choose from, tailored to specific preferences and occasions. This feature comes ahead of Myntra's highly anticipated End of Reason Sale, set to be announced next month.

30 May 2023
Companies

Myntra eyes 700,000 new shoppers for EORS

The retailer has added 90 brands in the run-up to its ‘end of reason sale’

2 min read9 Dec 2021
Companies

100% growth in orders during festive season sale, says Myntra

The company claimed to have on-boarded 1 million new customers during the eventMyntra said that customers from tier 2 and 3 cities added accounted for 50 per cent of the total sale

1 min read23 Oct 2020
Industry

Myntra gears up for festive sale with $103 million fund infusion

With a focus on omnichannel, Myntra has integrated more than 1000 stores from around 100 brands on its platformMyntra will offer nearly 9 lakh styles from over 5000 brands for its customers during the sale

1 min read8 Oct 2020
Companies

Myntra partners with Emaar’s e-commerce portals to enter middle east market

With the entry of Myntra Fashion Brands into the middle east region, the company is mainly betting on casual wear categories, which form a major portion of the business in India

1 min read29 Jul 2020
Industry

Myntra sells 10 mn products in first e-commerce sale this year

Myntra’s sale was a litmus test to gauge consumer sentiment after covid-19 caused discretionary spends to slide

1 min read24 Jun 2020
News

Myntra’s upcoming sale to gauge consumer sentiment amid covid-19 crisis

Flipkart-owned Myntra is expecting 3 million shoppers to use the online platform, and can process 20,000 orders per minute at peak, during the four-day sale, starting 19 June

2 min read15 Jun 2020
Videos

Covid impact: How Myntra plans to bring fashion store experience online

Myntra CEO Amar Nagaram talks with Vinay Kamat, Editor, Mint about how his company plans to bring fashion store experience online amid covid-19 pandemic. Nagaram said that a consumer-centric thought process has to be much more prevalent than it was ever before. Watch the full video for more details.

27 May 2020
Companies

How Myntra rode the covid-19 storm

Myntra realised that the way people are working from home and spending time in front of their computers, there is a need for lounge wear and leisure wearMyntra quickly brought in its partner fashion brands and started making masks and personal protective gears

2 min read21 May 2020
Industry

Myntra joins Microsoft Azure to accelerate digital transformation

Myntra has worked closely with Microsoft to migrate its platform to Azure for hyperscale and cost-effective computingThe tie-up is in line with hyperscale cloud providers like GCP and AWS partnering with e-tailers to establish their cloud presence

1 min read20 Feb 2020
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