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Industry

Spot Light: FabAlley

The ad campaign's concept doesn't match the product

2 min read26 Jan 2015
Industry

Spot Light: Dabur Vatika

The ad shows the human side of a brand

1 min read16 Jan 2015
Industry

Spot Light | OLX.in

The ads are simple, tongue-in-cheek and stand out

1 min read9 Jan 2015
Industry

Spot Light | 2014 in advertising

Laughter came out of its closet, print media pandered to avarice, and media became the new creative agency

6 min read27 Dec 2014
Industry

Spot Light | Titan

The ad tries to portray today's woman

1 min read19 Dec 2014
Industry

Spot Light | Airtel direct-to-home

Ads with children make a greater impact

2 min read12 Dec 2014
Industry

Spot Light | Hyundai

An idea, 'Bringing people closer' is definitely a deeper, more human space and actually gives more meaning to the 'Life is brilliant' line

2 min read6 Dec 2014
Industry

Spot Light | Foodpanda

The lovable mascot comes as a surprise

2 min read21 Nov 2014
Industry

Spot Light: Raymond

The ad has moments that are easy to relate to

2 min read14 Nov 2014
Industry

Spot Light: IDBI Bank

The children's performances are the soul of the ads

2 min read7 Nov 2014
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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