Tv Viewership News

News

TV viewing hit, smartphone usage stable as India set to enter lockdown 4.0

This is the fourth successive weekly decline in TV viewership growthSmartphone usage remained relatively stable, with 14% growth

1 min read14 May 2020
Industry

TV viewership loses pace, smartphone usage stable in lockdown 3.0

Prime-time and non-prime time slots have fallen by 1% and 4%, respectively, as against in week six of the lockdownThe Ramayana and Mahabharata launches on Star Plus and Colors led to a 65% and 24% spike in slot viewership

2 min read7 May 2020
Industry

Mumbai and Delhi drive surge in TV viewership amid covid

TV viewership grew 40% in the fifth week of disruption when compared to the pre-covid periodNews consumption on TV has grown by 251% and 177% in Mumbai and Delhi respectively

1 min read23 Apr 2020
News

News TV viewership jumps nearly fourfold

In prime-time slots, the news genre has grown by 252%, rising by 260% in the Hindi-speaking markets

2 min read2 Apr 2020
News

Covid-19 impact: TV news viewership grows 298%

News is clearly driving the growth in overall TV viewership that has seen a 37% spike across IndiaThe share of news in overall TV viewership has risen to 21% from 7%

1 min read2 Apr 2020
Companies

You have a month to choose your TV channels under new Trai rule

The new framework allows consumers to select and pay only for the channels they wish to view, and requires TV broadcasters to disclose the maximum retail price (MRP) of each channel and that of bouquets

1 min read28 Dec 2018
Industry

TV viewers won’t have to pay more in new regime: Trai

The move is a correction mechanism where TV channels used to overpricing will not have viewers opting for them, says Trai chairman R.S. Sharma

3 min read19 Dec 2018
Industry

Indian families still watch TV together: BARC

Among television genres, GECs benefit the most from co-viewing, grabbing 52% of the viewership.

1 min read4 Oct 2018
Opinion

TV viewership in South India takes giant strides

Advertising revenue in the southern market is growing in double digits

3 min read19 Sep 2018
Industry

95% homes in south India have a TV: BARC survey

As per the findings of the survey, at an all India level, the average family size for TV homes is 4.25 individuals

2 min read31 Aug 2018
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