This is the fourth successive weekly decline in TV viewership growthSmartphone usage remained relatively stable, with 14% growth
1 min read14 May 2020Prime-time and non-prime time slots have fallen by 1% and 4%, respectively, as against in week six of the lockdownThe Ramayana and Mahabharata launches on Star Plus and Colors led to a 65% and 24% spike in slot viewership
2 min read7 May 2020TV viewership grew 40% in the fifth week of disruption when compared to the pre-covid periodNews consumption on TV has grown by 251% and 177% in Mumbai and Delhi respectively
1 min read23 Apr 2020In prime-time slots, the news genre has grown by 252%, rising by 260% in the Hindi-speaking markets
2 min read2 Apr 2020News is clearly driving the growth in overall TV viewership that has seen a 37% spike across IndiaThe share of news in overall TV viewership has risen to 21% from 7%
1 min read2 Apr 2020The new framework allows consumers to select and pay only for the channels they wish to view, and requires TV broadcasters to disclose the maximum retail price (MRP) of each channel and that of bouquets
1 min read28 Dec 2018The move is a correction mechanism where TV channels used to overpricing will not have viewers opting for them, says Trai chairman R.S. Sharma
3 min read19 Dec 2018Among television genres, GECs benefit the most from co-viewing, grabbing 52% of the viewership.
1 min read4 Oct 2018Advertising revenue in the southern market is growing in double digits
3 min read19 Sep 2018As per the findings of the survey, at an all India level, the average family size for TV homes is 4.25 individuals
2 min read31 Aug 2018The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared